Overview
Team
Team: Di Xu (Project Manager), Miguel Bryan Juteau (Lead UX Designer), Irene Rivera
Role
UX Designer
Tools
Adobe Illustrator, Photoshop, Figma and Webflow
Project Brief
How might we increase engagement between Santa Monica College’s Interaction Design Bachelor of Science program and local industry partners?
Solution
Redesign the information architecture, content and link the industry partners webpage to previous partnership projects with SMC’s Interaction Design Bachelor of Science program .
Time
8 weeks
Process
Competitive Analysis
Sharing student and industry partners perspectives was far more engaging than just providing a laundry list of what industry partner projects look like for that institution. This is what Miguel and I noticed when look at School of Visual Arts | NY MFA - IXD, California College of the Arts, Carnegie Mellon Design and Thomas Jefferson University UX & IXD.
Screenshots of competitor's partnerships webpages
competitor's feature matrix
Feature Prioritization
A feature prioritization allowed us to restructure the content. We focused on getting a student and industry partner quote and the partnership projects first, right after the hero image. Following the partnership project we would list the type of the partnership engagements in a scannable manner.
Information Architecture before the redesign
Approved Information Architecture for the updated webpage
Before Redesign
High Fidelity Mock Up
Feel free to click on the image below to see the live site.
Reflection
We delivered on time but found that we had some roadblocks as we had multi stakeholders with different needs. Luckily we jumped in quickly to identify them. What I would do differently would be to include myself early on during those conversations so that I can strategically concentrate efforts towards solving for the stakeholder and user. The website garnered the interest of Los Angeles County’s Grand Park. They became an industry partner for SMC’s Interaction Design Bachelor’s of Science program - Cohort 5.
